A value meal or menu deal is a group of menu items offered together at a lower price than they would cost individually.
2020, Wikipedia nl & en
A typical value meal includes a main dish, a side dish and a soft drink. But can consist of a variety of menu items.
Value meals are a common merchandising tactic to facilitate bundling, up-selling and pricing.
The premise & proposition of a menu deal is loyalty and rewarding repeat customers for their trust.
The customer is king and shall gain a multitude of benefits for purchasing a bundled, up-sold product with consolidated pricing.